Avery’s Hope
Branding Package 2023.
Avery’s Hope is a nationally recognized non-profit that focuses on helping children with rare GI illnesses. They spread awareness and raise money to provide the resources needed to help these children and their families. This includes hospital bills, treatments, transportation and daily essentials.
The creative approach was to refresh and modernize the logo, including subtle elements that reference the zebra, a symbol of rare disease. This package also included a secondary logo, pattern, and color palette.
