Brand Identity project for The Bent Spoon, an artisanal ice cream shop located in Princeton, NJ. They utilize local and organic ingredients to create handcrafted and unique flavors.

Hand drawn illustrations, bright and earthy colors and a refreshed logo set gives the brand new life, while still feeling like the little shop that is beloved by the Princeton community.

The Bent Spoon

Logo & Visual Identity

Printed Media

Digital Media

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Illustration